experience
Real world experience shaping teaching, research, and strategic perspective.
Cheryl’s background spans higher education, global brand strategy, performance marketing, and creative leadership across education, technology, and media organizations.Alongside her work in academia, she has led brand initiatives, taught advanced communications and strategy courses, and partnered with organizations focused on audience engagement, storytelling, and innovation. Below is a selection of featured work, collaborations, and professional experience.
Featured Work
From another SaaS product to one of the most innovative brands to watch
- Successfully launched Lumio in the competitive edtech market with a differentiated and lovable identity designed for accelerated growth
- Motivated content creators with a strong creative vision for global consistency
- Delivered a strong brand framework that continues to drive the go-to-market strategy
A brand regains relevance with the connections that matter
- Redefined the SMART brand identity to cut through and differentiate, uniting global teams around strong and resonate messaging
- Measurably improved brand perceptions worldwide, global engagement, and brand health
- Delivered a strategic brand framework for full-stack marketing and end-to-end content implementation
Brand innovation in partnership with product innovation
- Drove real, differentiated product transformation that shifted perceptions on contributor value
- Managed brand through significant acquisitions and content partnerships
- Pushed creativity and empowered agency partner, leading to Cannes Lions win
Creative production redesigned for stronger brand performance
- Redesigned creative production studio operations for better performance
- Enhanced collaboration with improved transparency
- Elevated creativity through access to diverse perspectives and expertise
- Improved efficiency and budget management with better resource allocation and planning
Determined to build stronger stories for stronger schools
- Founded start-up creative agency specializing in brand identity, brand strategy and architecture, integrated marketing campaigns, and content strategy
- Launched global brand extensions and content driven products
- Rebranded legacy brands for new generations and engagement
Advancing branding through teaching and Board leadership
- Adjunct Professor of Advanced Brand Management, Brand Strategy, and Integrated Marketing
- Board Member for the largest book festival in North America on a mission to put a book in the hands of every child
- Founding Board Member of Draw for Paws, an extraordinary brand story and experience
