Let's build strong brands together

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Bio

Cheryl Hoops Fisher, M.A.

Cheryl Hoops Fisher loves building strong brands - especially at the intersection of education, technology, and media. She is a creative marketing leader and has a clear point of view on what it takes to build strong brands and high-performing creative teams that drive long-term results.

Cheryl has extensive international brand strategy and performance marketing experience. She most recently led global brand strategy and creative direction at SMART Technologies and has served as Marketing Director for global organizations, where she was responsible for segment growth, product launches, acquisition and partner integration, and marketing performance.

Cheryl has strong educational credentials and serves as an Adjunct Professor in New York, teaching Advanced Brand Management, Brand Strategy, and Integrated Marketing. Cheryl earned her M.A. in Marketing Communications at Westminster Business School while leading marketing campaigns and programs in the London offices of both Omnicom Group and Getty Images.
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She excels in building high-performing creative teams and fostering strong, productive relationships across dynamic organizations. Often referred to as one of the most talented and innovative brand marketers by her peers, Cheryl has a sharp ability to creatively solve business challenges and drive growth.

Branding POV

Focused on the trifecta for a better future

Focus on what matters.

What matters for me is investing energy in what I see as the trifecta for a better future: education, technology, and media. What matters in branding is what matters to our audiences. Focus will build a stronger brand.

Never assume. Actively listen.

Never assume you know your audience best; always pursue further insights. Actively listen. Practice empathy. This will open doors to new, innovative ways to shape your brand, and you will build greater equity.

Be clear, consice, and consistent.

Clear messaging matters. Make it simple, understood, and felt. Keep it concise for your audience’s sake. Be consistent across every brand touchpoint. This builds trust and positive brand equity.

Build on any budget.

Whether you have a marketing budget of millions or you're operating on a shoestring, the potential to build a strong brand, a stellar reputation, and great relationships with audiences is always possible.