Cheryl Hoops Fisher, M.A.
Driving innovation at the intersection of higher education, technology, and brand strategy.
Cheryl Hoops Fisher, M.A.
Cheryl Hoops Fisher is a brand strategist and professor working at the intersection of education, technology, and media. With the rise of AI, Cheryl is focused on how students engage with ideas, stay motivated, collaborate, and push creative boundaries.
Cheryl teaches Brand Strategy and Strategic Communications at NYU and Columbia University School of Professional Studies. In her courses, she emphasizes research, insight development, and experimentation with emerging technologies. Feedback is central to her teaching as she works with students to build confidence, strengthen creative thinking, and turn insights into real differentiation.
With extensive international brand strategy and performance marketing experience, Cheryl brings a real-world perspective into the classroom. She has led brand strategy and creative direction for global media and education institutions, responsible for segment growth, product launches, brand partnerships, and marketing performance.
In addition to her professorships, Cheryl consults with higher education and edtech organizations on brand storytelling, positioning, and audience engagement. She advises clients on how to build brand equity with the audiences that matter most.
Research Interests:
Cheryl’s doctoral research interests are centered on a guiding question: How do we continue to motivate students in a world where AI is changing how we learn, collaborate, and create?
Education:
Cheryl earned her M.A. in Marketing Communications at Westminster Business School while leading marketing campaigns and programs in the London offices of both Omnicom Group and Getty Images.
She began her graduate studies at Columbia University School of Professional Studies before moving to London, and earned her B.S. from the College of Business at Lehigh University.
Focused on the trifecta for a better future
Focus on what matters.
What matters for me is investing energy in what I see as the trifecta for a better future: education, technology, and media. What matters in branding is what matters to our audiences. Focus will build a stronger brand.
Never assume. Actively listen.
Never assume you know your audience best; always pursue further insights. Actively listen. Practice empathy. This will open doors to new, innovative ways to shape your brand, and you will build greater equity.
Be clear, consice, and consistent.
Clear messaging matters. Make it simple, understood, and felt. Keep it concise for your audience’s sake. Be consistent across every brand touchpoint. This builds trust and positive brand equity.
Build on any budget.
Whether you have a marketing budget of millions or you're operating on a shoestring, the potential to build a strong brand, a stellar reputation, and great relationships with audiences is always possible.